Communications & Marketing Officer at Mkuki Na Nyota Publishers

Communications & Marketing Officer at Mkuki Na Nyota Publishers

Communications & Marketing Officer

Mkuki Na Nyota Publishers

Dar es Salaam

Mkuki na Nyota Publishers Ltd (MNP) is a book publishing company that was founded in 1981.

Job Description: 

We are looking for a Communications & Marketing Officer to join our team. Specifically, the candidate will be responsible for managing and organizing the company brand and reputation through communication and marketing activities. The Communications & Marketing Officer will work with the Mkuki Na Nyota internal (Business Development, Digital Marketing, Marketing & Sales, Editorial, Digital and Production departments), and external stakeholders to launch communications and marketing campaigns on time and on budget.

Department: Digital & Marketing Department

Position: Communications & Marketing Officer

Job Level: Operational

Reporting to: Business Development Manager

Job Purpose:

Responsible for delivering high quality communications across a range of company platforms. Working with the Management team and Directors to ensure all communications and marketing activities drive member, stakeholder and partner engagement.

Requirements:

• MA degree in public relations, communications, marketing or similar relevant field.
• A minimum of 3 years of proven work experience.
• Excellent communication, interpersonal, and presentation skills.
• Strong writing skills in English and Kiswahili.
• Team player with a start-up mindset, including a bias for action, and a willingness to jump in to support other team members, and offer ideas beyond your area of responsibility.
• Self-starting, independent and able to organise and manage own work, within agreed objectives and responsibilities.
• Experience in a marketing or communications role, and/or a qualification in a relevant field.
• The ability to write high-quality and impactful content, which is clear, convincing, engaging and inspiring, and a flair for adapting communication styles to different audiences.
• Excellent communicator with warmth and charisma and the ability to quickly establish rapport, credibility and good working relationships.
• Strong digital skills, including proficiency in the use of content management systems and social media platforms.
• Ability to work flexibly in a busy environment, and willingness to support colleagues where required.
• Excellent portfolio with a proven track record of successful project management examples.
• Outstanding organizational and time-management skills.
• Experience in web design and content production is a big plus.
• Highly creative with excellent analytical abilities and data-driven thinking.
• Up-to-date with the latest trends and best practices in digital and print communication and marketing matrices.
• Highly creative with experience in identifying target audiences and drafting communications and marketing that engage, inform, and motivate.
• Strong analytical skills and data-driven thinking.

Main Duties: The Communications & Marketing Officer will report to the Business Development Manager.

Specific duties include but are not limited to:

• Creating and executing communication plans to increase public awareness, i.e.: draft but not limited to marketing emails, newsletters, campaigns and event descriptions.
• Writing and distributing content to promote the organization’s brand, such as press releases, newsletters, speeches, website copy, leaflets and social media platforms.
• Responding to inquiries from the public, partners, and the media.
• Managing brand/company image and reputation by influencing opinions and behavior through various communication channels, including websites, social media, and press coverage.
• Performing market research and analyzing the company’s audience and its needs.
• Working with management to develop and plan public relations strategies and campaigns.
• Ensure tone of voice and brand consistency in all outputs, including the design and development of templates for use across the organisation.
• Proofread company communications and marketing materials.
• Use analytics to report on the reach and impact of communications and marketing campaigns, tracking performance across channels to inform future activity and metrics.
• Undertake media monitoring to capture MNN’s external coverage.
• Provide support to the Management Team in producing reports for external publication.

What We Offer:

• Opportunity to rapidly learn and acquire skills in a dynamic, multicultural work environment.
• Access to a global knowledge base via some of the continent’s and world’s most brilliant and original minds brings their ideas to be presented to the world.
• A creative and exciting work atmosphere filled with people who are passionate about storytelling.

How to apply:

To apply submit a copy of your CV and a corresponding cover letter to: [email protected]
The deadline for applications is Monday 18th November 2024.

Please note that only shortlisted candidates will be contacted for interviews.