Sales Executive Job at Serengeti Breweries Limited /Diageo
Job Overview
Sales Executive Job at Serengeti Breweries Limited /Diageo
Job Title: Sales Executive
Company: Serengeti Breweries Limited (EABL / Diageo)
Location: Dar es Salaam / Tanga, Tanzania
Employment Type: Fixed-Term Contract
Posted: July 2026
About Us
East African Breweries PLC (EABL) is East Africa’s leading total adult beverage company, boasting an outstanding collection of beer, spirits, and non-alcoholic brands. Operating across a multi-cultural, multinational environment, we are committed to delivering high-quality brands to our consumers and long-term value to our investors.
Purpose of the Role
As a Sales Executive, you will manage an assigned geographical territory and distributor network. Your primary focus will be achieving primary and secondary sales targets, increasing market share, and driving key performance indicators (KPIs) by leading and empowering Area Distributors and Value Segment Managers (VSMs).
Key Responsibilities
1. Distributor & Sales Performance Management
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Drive primary and secondary sales targets within your assigned territory.
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Manage relationships and execution within Top 10–15 retail outlets and stockists.
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Collaborate with the Customer Marketing team to implement secondary sales initiatives (e.g., 3-wheeler projects, stockist incentives).
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Monitor distributor health, profitability, and operational efficiency (logistics, routing, automation, and ROI), while proactively highlighting performance risks.
2. Territory Expansion & Account Development
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Identify and recruit new business partners, stockists, and distributors through the standard KYC process.
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Improve brand visibility, price compliance, cooler execution, and stock availability across all accounts.
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Lead the launch and listing of new innovation brands and SKUs.
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Gather and report competitive market intelligence to the commercial team.
3. Team Leadership & Collaboration
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Mentor and coach VSMs using Diageo’s sales effectiveness toolkits.
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Work closely with internal SBL marketing, supply chain, and finance teams to ensure flawless execution of commercial plans.
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Qualifications & Experience Required
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Education: Diploma or Bachelor’s degree (preferably in Business Administration or a related field).
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Skills: Strong analytical capabilities and basic mathematical skills. Excellent negotiation, presentation, and salesmanship skills.
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Technology & Tools: Proficiency in using mobile sales devices and digital tools.
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Logistics: Valid driving license with excellent driving skills.
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Personal Attributes: Highly self-motivated, capable of working with minimal supervision, and possess exceptional interpersonal communication skills. Professional and clean presentation in company-branded attire is required.
Diversity & Inclusion
Our purpose is to celebrate life, every day, everywhere. We embrace diversity in the broadest sense—gender, ethnicity, ability, age, background, and mindset. We are committed to creating an inclusive culture where everyone feels valued and belongs.
How to Apply:
If you are inspired to take our brands to the next level, click the application link below. Please indicate if you require any reasonable adjustments during the recruitment process.
