Marketing Officer at SIKAF EYE CARE
Marketing Officer at SIKAF EYE CARE
Marketing Officer
Company / Clinic: SIKAF EYE CARE
Location: Dar es Salaam, Tanzania
Industry: Healthcare / Optical & Eye Care / Digital Marketing
Job Type: Full-Time (1 Open Position)
Eligibility: Female candidates only (Age limit: Below 30 years)
Application Deadline: November 20, 2026
Job Overview
SIKAF EYE CARE is seeking a creative and target-driven Marketing Officer to lead its brand awareness and customer acquisition initiatives in Dar es Salaam. The position is responsible for managing all social media accounts, creating engaging visual/written content, running paid digital ad campaigns, building institutional B2B partnerships, and coordinating promotional activities to boost clinic sales and service outreach.
Key Responsibilities
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Social Media Management: Oversee day-to-day operations across all social channels, including Instagram, Facebook, TikTok, and WhatsApp Business.
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Content Planning & Creation: Develop, design, and execute engaging multimedia content and promotional campaigns tailored to optical care services.
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Digital Advertising: Plan, manage, and optimize paid digital marketing ads and targeted campaign budgets.
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Strategic Partnerships: Identify, negotiate, and establish strategic corporate partnerships with companies, healthcare facilities, and local institutions.
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Campaign Execution & Reporting: Organize customer engagement events and promotional activities; monitor campaign metrics and prepare periodic marketing performance reports.
Requirements & Qualifications
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Education: Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
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Experience: Proven experience in social media management, digital marketing, and end-to-end content creation.
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Technical & Platform Skills: Deep understanding of digital advertising tools, copywriting, content scheduling, and audience management across Instagram, Facebook, TikTok, and WhatsApp Business.
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Core Competencies: High creativity, strong analytical and reporting skills, excellent written and verbal communication, and the ability to work independently to meet marketing targets.
How to Apply
Interested and qualified female candidates should submit their updated Curriculum Vitae (CV) / Resume via email to:
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Target Position: Marketing Officer
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Application Deadline: November 20, 2026
Note: Only shortlisted candidates will be contacted.
