Area Sales Manager at PEPSI Tanzania
Area Sales Manager at PEPSI Tanzania
Area Sales Manager
Company: SBC Tanzania Limited (PEPSI Tanzania)
Location: Singida Depot, Tanzania
Application Deadline: November 13, 2026
Job Overview
SBC Tanzania Limited, the official manufacturer and distributor of PepsiCo beverage brands across Tanzania, is seeking an experienced, results-driven Area Sales Manager to lead commercial operations at its Singida Depot. The Area Sales Manager will supervise Market Development Representatives (MDRs) and Customer Representatives (CRs), drive sales volume across assigned routes, ensure full availability of PepsiCo product portfolios, resolve customer concerns, and optimize trade assets like coolers and push carts.
Key Responsibilities
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Team Leadership & Coaching: Plan daily route schedules, conduct Morning Distribution Reviews (MDR) and Customer Representative (CR) briefings, and perform regular route rides to coach sales personnel.
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Volume Target Execution: Drive and achieve assigned daily, weekly, and monthly sales volume and distribution targets across the Singida territory.
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Customer Service & Asset Management: Address customer complaints immediately, ensure signed Retailer Cards are maintained, identify key locations for new cooler/push cart placements, and oversee cooler replacements.
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Sales Control & Reporting: Sign Daily Sales Summaries (DSS) for the Finance department, review next-day load-out proposals, and submit accurate weekly and monthly sales reports.
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Territory Commercial Growth: Expand retail footprint by acquiring new customers and ensuring 100% brand availability across all retail channels.
Requirements & Qualifications
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Education: Bachelor’s Degree in Business Administration, Marketing, Commerce, or a related field.
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Experience: Minimum of 3 years of progressive experience in sales management, commercial execution, or territory management within the FMCG or beverage industry.
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Key Performance Indicators (KPIs): Evaluated on total business volume growth, new customer acquisition, zero unresolved customer complaints, timely/accurate sales reporting, product availability, and optimal cooler placement.
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Core Competencies: Strong leadership, route execution oversight, sales analytics, trade negotiation, and a proactive “No Noise, Just Execution” mindset.
How to Apply
Interested and qualified candidates should combine all application documents into a single PDF file and email it to the Human Resource Department:
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Email Subject Line: Area Sales Manager – Singida Depot
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Application Deadline: November 13, 2026
Note: By applying, candidates consent to personal data processing under the Tanzania Personal Data Protection Act (PDPA) 2022. SBC Tanzania Limited is an Equal Opportunity Employer. Only shortlisted candidates will be contacted.
