Marketing Executive — Creative at LUMAC Tanzania

Marketing Executive — Creative at LUMAC Tanzania

Job Title: Marketing Executive — Creative

Company: LUMAC Tanzania
Department: Marketing
Reports To: HR Manager
Peers: Marketing Executive — Branding
Location: Dar es Salaam, Tanzania
Probation Period: 6 Months
Deadline: Open until filled — early applications encouraged

The Marketing Executive — Creative is not a support function. This role is the originating intelligence of everything LUMAC puts into the world. Every campaign that launches, every image that stops someone mid-scroll, every brochure that gets kept instead of discarded, every video that generates enquiries, all of it traces back to one source: this role.
The Creative Executive decides how LUMAC looks, how LUMAC sounds, what ideas LUMAC stands behind, and what story LUMAC tells the world. This role thinks ahead of the business, anticipates what the audience needs to feel, and generates ideas before they are asked for. Great creative work does not just respond to strategy; it defines it.
This is one of the most demanding and consequential roles in the company. The standard is not ‘good enough.’ The standard is excellence, because at LUMAC, the creative output IS the brand.

The Creative Executive’s Core Identity

WHAT THIS MEANS AT LUMAC

Ceatie Originator

• The starting point of all strategic creative thinking at LUMAC.
• Every campaign theme, project narrative, positioning angle, and communication concept begins here.
• The Creative Executive does not merely create assets; they generate the intellectual foundation others execute.

Narrative Engineer

• Engineers the psychological journey behind every campaign and project presentation.
• Determines how the audience should feel before, during, and after engagement with LUMAC content.
• Crafts transformation narratives that elevate projects from construction work to aspirational lifestyle shifts.

Storyteller

• Behind every LUMAC project is a transformation story.
• Finds that story, frames it compellingly, and produces content that makes the audience feel the transformation before they even enquire.

Perception Architect

• Shapes how LUMAC is perceived in the market: premium, authoritative, disciplined, innovative.
• Every creative decision influences positioning.
• Nothing is accidental; everything reinforces strategic perception.

Strategic Content Director

• Content is not decoration; it is influence.
• Every piece of communication must serve a defined commercial purpose, target a specific audience segment, and move prospects closer to a decision.
• Random content is considered a strategic failure.

Brand Intelligence Guardian

• Protects not only visual consistency but intellectual consistency.
• Ensures tone, positioning, message hierarchy, and strategic intent remain aligned across all outputs.
• Guards LUMAC from dilution, confusion, or mediocrity.

Creative Innovation Leader

• Studies evolving creative psychology, media behavior, storytelling formats, and market trends.
• Introduces innovation selectively, not for trend chasing, but to strengthen competitive positioning and perceived authority

Creative Ideation & Strategy

• The Creative Executive is the creative engine of LUMAC, constantly generating bold, original ideas that push boundaries and open new possibilities.
• This is not a reactive role; creative concepts are developed ahead of business need, driven by curiosity, cultural awareness, and an instinct for what will resonate.
• The Creative Executive is expected to bring ideas nobody asked for, because the best ideas never come from briefs alone.

Campaign Development & Management

• Every campaign, from a single post to a multi-week integrated push, is led by the Creative Executive from the spark of an idea through to performance review.
• The creative vision is set first; everything else serves it.
• Author a complete LUMAC Creative Brief for every piece of work, capturing: objective, specific audience, key message, tone, format, mandatory elements, deadline, and creative direction
• Develop bold, distinct creative concepts for any campaign or project beyond routine social posting, presented as visual mood boards with written rationale before committing to production
• Champion the creative integrity of every project from brief through concept, production, review, approval, publication, and post-campaign analysis, protecting the idea at every stage
• Produce all creative assets with genuine creative ambition, across digital, print, video, and environmental formats
•  Conduct a personal creative and quality review before submitting any work for management approval; nothing uninspired, off-brief, or below standard enters the approval workflow
• Execute post-campaign creative reviews, documenting what connected with audiences, what fell flat, and what new creative directions to explore

 Photography & Visual Production

• Photography is LUMAC’s primary creative language, and the Creative Executive wields it with intent.
• Every shoot is an opportunity to tell a story, not just document a space.
• The goal is always images that stir something: images that could appear in an East African architecture or design publication because they are genuinely worth publishing.
• Plan and execute all LUMAC project photography: pre-shoot planning, site coordination, on-site shooting, and post-processing to brand standard
• Plan and execute all LUMAC project photography with a distinct creative point of view: pre-shoot planning, site coordination, on-site direction, and post-processing that enhances rather than merely corrects

Video Production

• Video is where LUMAC’s creative voice is heard most loudly.
• A single well-crafted transformation film can do what a hundred static posts cannot: it moves people.
• The Creative Executive approaches every video project as a brain behind filming, treating narrative, pacing, and emotion as the real deliverables.

Copywriting & Brand Voice

• Words are designed. The wrong headline destroys a beautiful visual. The right headline makes a mediocre image irresistible
• The Creative Executive owns the written voice of all LUMAC marketing content.
• A brain of all marketing copy: social media captions, advertising headlines, email subject lines and body copy, brochure copy, website content, video scripts, event descriptions, and presentation narratives

How to Apply:

Interested candidates should send their CV and cover letter to: [email protected].

Please state the job title you are applying for in the email subject. Open until filled.

LUMAC Tanzania is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.