Junior Digital Account Manager Job in Kenya at Watu Credit
Job Overview
Junior Digital Account Manager
Job Purpose
Leverage digital channels to drive Watu’s digital presence whilst supporting the development and execution of digital strategies.
Key Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build and maintain Watu social media presence on various platforms.
- Analyze the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click.
- Brainstorm new and creative growth strategies
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Act as a point of contact between the Watu Gari and Brand team to address any digital management/ brand queries or concerns.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
Knowledge, Skills and Experience required:
- University degree
- 3 years experience in digital marketing communications
- Certification in Digital Marketing will be an added advantage
- Demonstrable experience with social media and digital platforms is required
Proficiency with various digital marketing tools is required - Sound understanding of the digital best practice.
- Integrity and professional skills
- Attention to details
- Ability to work independently and proactively
- Team player and good communicator
- Junior Digital Account Manager Job in Kenya at Watu Credit
What we offer:
- Be a part of an international, dynamic and driven team that has set their aspirations high and work hard to achieve those
- Opportunities to learn and grow together with us
- Competitive compensation package
- Health benefits
