Commercial Events Manager at Mwananchi Communications

Commercial Events Manager at Mwananchi Communications

Commercial Events Manager 

Mwananchi Communications Limited (MCL)

Dar es Salaam

Industry : Print /Digital Media Job Function : Digital Commercial

Job Experience Level : Mid Level

Minimum Years of Experience : 7

Minimum Academic Qualification : Bachelor

Job Summary

Responsible for delivering profitable events that align with MCL’s strategic & revenue goals. You will create and manage existing and new event concepts from start to finish, focusing on ideation, sales and delivery. You will generate ideas, get stakeholder buy-in, sell to sponsors & partners and execute high-impact formats such as thought-leadership forums, expos / exhibitions, summits and festivals. You will secure sponsorships and strategic partnerships, working hand-in hand with both an in-house sales team, and external sales representatives. You will secure internal buy in for new event concepts, and guide your colleagues to execute. You will manage all logistics, and ensure every MCL event is successful, and delivers value for participants, sponsors and audiences. You will lead event innovation, ensure seamless execution, and enhance MCL’s brand visibility, working closely with sales & marketing to create iconic experiences that engage audiences, grow business & generate revenue.

Full Job Description

Partnerships, Sales & Sponsorship Development

• Identify and build relationships with potential sponsors, partners, and stakeholders.
• Develop a sales pipeline tailored to each specific event, and work with in-house & external sales teams to secure sales.
• Develop sponsorship proposals and negotiate contracts, with the tacit goal of maximizing revenue for MCL.
• Ensure partnership deliverables are met before, during, and after events.
• Sales, Expansion & Management
• Grow our ability to ideate faster, and deliver multiple events at a go, by quickly & innovatively building a sales team.
• Train, guide and empower MCL’s current sales people to quickly generate concepts & successfully sell new events.
• Champion mindset shifts & positive behavior change within MCL’s sales function, and within the broader MCL corporate body.
• Evangelize on the importance of events as a key part of MCL’s revenue diversification & transformation strategy.

Event Planning & Management

• Develop and execute event concepts, plans, and timelines.
• Pitch events concepts in-house to secure critical stakeholder support.
• Manage event logistics, including venue, permits, vendors and on-site coordination.
• Ensure smooth event execution by managing budgets, schedules, and staff assignments.
• Create and implement contingency plans for potential event challenges.
• Stakeholder Engagement & Collaboration
• Collaborate with internal teams, including marketing, communications, and editorial teams, to align event goals with the company’s mission.
• Maintain strong relationships with industry leaders, vendors, and community partners.
• Budget & Financial Management
• Prepare and manage event budgets, ensuring cost-effective use of resources.
• Monitor expenses and provide detailed post-event financial reports.

Event Reporting & Evaluation

• Conduct post-event evaluations to measure success and identify areas for improvement.
• Prepare comprehensive event reports, including attendance data, feedback, and impact assessment.
• Use data & digital tools to show the reach and impact of MCL’s events beyond its own media network.
• Compliance & Risk Management
• Ensure all MCL events comply with legal, safety, and health regulations.
• Mitigate risks by conducting site inspections and enforcing safety protocols.
• As a revenue-driving role, the candidate is expected at a minimum, to achieve all agreed-upon sales, collection, customer service & impact reporting targets as follows:

Sales: Attain 100% of your monthly and quarterly sales goals.
Collection: Collect 100% of any outstanding debt.
Customer service: Resolve all complaints within 24 hours.
Impact reporting: Deliver impact reports

How to Apply:

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