Trade Marketing Manager Job Opportunity at ALAF

Job Overview

Trade Marketing Manager 

Dar es Salaam

Your Building Solution

Reference Number


  • Ensure staff adherence to Security, Health, Safety, and Environmental procedures
  • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and within the approved Marketing budget.
  • Improving brand presence and campaign execution across trade through excellent in-store planning, execution, and tracking in alignment with the annual marketing plan
  • Assist in the management of the product pricing strategy and trade marketing investments to support and deliver long-term growth
  • Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
  • Plan and manage trade visibility programs and initiatives at trade and ensure relevant messaging on all POS/BTL communication materials
  • Consistent dealer engagement through training and regular visits to ensure that the brand is visible, and distributors are engaged on ALAF products.
  • Responsible for competitive tracking and marketplace feedback, competitive reports, pricing reports, merchandising reports, local market economic factors, trade changes and trends.
  • Provide trade marketing inputs into new products development
  • Maintain good customer relationship between ALAF and its distributors
  • Manage the quarterly market surveillance process by ensuring the timely collection of samples and submission of reports to the Marketing Manager.


  • A degree in Marketing, Business Administration, or related field
  • A minimum of 3-5 years experience in trade marketing.
  • Prior experience in Trade Marketing.
  • Have strong analytical skills and comfortable dealing with numerical data.
  • Capable of thriving in a matrix environment and adept at influencing and coordinating with different stakeholders.
  • Strong knowledge of the consumer industry
  • Experience analyzing large amounts of data and trends
  • Strong interpersonal and communication skills and the ability to work effectively within a diverse workplace.
  • Excellent Communication, Planning, and Organizing skills
  • Ability to use independent judgment and to manage and impart confidential information.
  • Advanced analytical, evaluative, and objective critical thinking skills and the ability to effectively summarize and present information.
  • Listening skills as well as the ability to think creatively

Work Level
Senior Management
Job Type
Market Related
EE Position
Dar es Salaam


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