Special Event Coordinator at AB InBev

Special Event Coordinator at AB InBev

Special Event Coordinator

Company: AB InBev (Anheuser-Busch InBev)

Location: Dar es Salaam, Tanzania

Industry: FMCG / Beverage & Brewing / Sales & Marketing

Job Type: Full-Time (Band: VIII)

Application Deadline: Open / Ongoing (Posted November 2, 2026)

Job Overview

AB InBev is seeking a dynamic, passionate, and results-oriented Special Event Coordinator based in Dar es Salaam. The core purpose of this role is to execute brand-led consumer experiences and regional activations that drive long-term brand advocacy, influence volume and market share growth, reinforce brand narratives, and enhance AB InBev’s corporate reputation across its beer and cider portfolio.

Key Responsibilities

• Experiential & Regional Events: Plan, execute, and report on brand-building experiential activations and sales-driving regional events in strict adherence to execution guidelines to deliver incremental profitable volume and memorable consumer experiences.

• Branding & Trade Execution: Consolidate branding plans and activities; coordinate with the sales team on Point of Commerce (POC) selection, contract review, and compliance; oversee office and channel branding.

• Trade Campaigns & Price Communication: Review and take ownership of trade campaigns and promotional programs; enforce price communication by supervising the deployment of campaign posters and related items.

• Stakeholder & Vendor Management: Develop and maintain collaborative relationships with internal teams (sales and brand teams) and external stakeholders (stadium owners, event organizers, community leaders, and third-party suppliers).

• Asset & Inventory Management: Manage AB InBev beer account procedures (FBIs, stock, and deals); manage below-the-line (BTL) stores, ensuring Point of Sale Materials (POSMs) are received, deployed, and maintained; oversee cooler deployment, positioning, tracking, and CAPEX reporting.

• Consumer Insights: Gather, analyze, and develop actionable insights regarding consumer behavior and engagement with AB InBev brands.

Requirements & Qualifications

• Minimum of 3 years of relevant professional experience in sales, marketing, event coordination, or brand activations.

• Valid Code 8 Driver’s License.

• Full computer literacy with strong proficiency in Microsoft Excel, PowerPoint, and digital forms/tools.

• Social media savvy with a strong understanding of digital engagement and brand visibility.

• Excellent organizational, interpersonal, negotiation, and stakeholder management skills.

How to Apply

Interested candidates should review the job description and qualifications carefully. Applications must be submitted online through the official AB InBev Careers Portal.

CLICK HERE TO APPLY