Senior Marketing Specialist Job Vacancy at Bolt Tanzania
Job Overview
Senior Marketing Specialist Job Vacancy at Bolt Tanzania
Senior Marketing Specialist
Dar es-Salaam
About Bolt
Bolt is shaping a future where cities are built for people, not cars. What started as an ambitious project of a 19-year-old in 2013 has grown into a global mobility platform used by more than 200 million customers and 4.5 million driver and courier partners across 50 countries.
From ride-hailing and food delivery to scooters, e-bikes, and car-sharing, Bolt helps people move through cities every day. Small, autonomous teams drive this work, combining the speed and ownership of a startup with the scale of a global technology company backed by more than €1bn in funding.
And we’re just getting started.
Why join Bolt?
Build the future of mobility and help transform how people live and move in cities.
Tackle challenges at scale that span technology, operations, regulation, and growth.
Take real ownership early. Small, lean teams mean your decisions matter from day one, and you’ll learn fast alongside some of the best people in the industry.
Join one of Europe’s leading technology companies, backed by world-class investors including Sequoia.
About The Role
We are looking for a Senior Marketing Specialist to support the increase in monthly Bolt rides (demand), in Tanzania across all verticals, by creating and sustaining brand support on social platforms and online activities. Helping to find, plan, and execute local marketing activities in Tanzania.
Supporting communications to riders and drivers to ensure a correct workflow within all Bolt users.
Main Tasks And Responsibilities
- Manage local social communities and influencer partnerships: Own and execute the social marketing strategy across Facebook, Instagram, and TikTok for Tanzania. Partner with the HQ team to scale ridership through influencer marketing, using monthly performance reports to optimize the strategy.
- Oversee lifecycle & performance marketing activities: Launch and optimize targeted campaigns via email, push notifications, and in-app communications for both riders and drivers. Track and report on communication results while collaborating with HQ to localize performance advertisements.
- Support the execution of local partnerships: Pitch and execute high-engagement campaign partnerships with external brands and events to reach riders, drivers, and eaters. Manage the creation of all supporting marketing materials and measure the final performance and engagement metrics.
- Assist in the planning and delivery of local events, activations and campaigns: Collaborate with the local
- Marketing Manager, Community Specialists, and Operations teams to plan and execute impactful local campaigns and events. Provide hands-on, on-site support during event execution whenever required.
About You
Regional Marketing Experience: Experience executing social, lifecycle, and omnichannel marketing campaigns within South Africa or East Africa, preferably in a fast-paced consumer tech, mobility, or food delivery environment.
Social Media & Influencer Mastery: Proven ability to build highly engaged communities on Instagram, TikTok, and Facebook, leveraging existing creator networks and a deep understanding of East African digital culture and trends.
Creative Strategy & Localization: Strong creative instinct grounded in commercial KPIs, with the ability to brainstorm culturally resonant campaigns, brief assets using tools like Figma/Canva, and adapt global ads for local relevance.
Data Literacy & Technical Competency: Analytical mindset comfortable tracking performance dashboards and using automation/ad tools (such as Meta Business Suite, Braze, or CleverTap) to deliver data-backed optimization strategies.
Cross-Functional Execution: Excellent project management skills with the discipline to simultaneously manage multiple workstreams—including partnerships, lifecycle comms, and events—across multinational stakeholder teams.
Exceptional Communication: Fluent in spoken and written English, with a proven ability to write sharp, engaging copy tailored specifically to Bolt’s active and direct brand voice.
Why You’ll Love It Here
- Accelerate your professional growth with unique career opportunities.
- Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
- Take care of your physical and mental health with our wellness perks.
- Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
- Connect with colleagues at annual company events and smaller team gatherings.
- Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.
Some perks may differ depending on your location and role.
- At Bolt, using AI daily is a baseline expectation for everyone. If there’s a faster, smarter way to do your work, we expect you to find it. You’re still responsible for the output, so the standard stays high when using AI tools.
- Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
Everyone is welcome
Bolt is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race, colour, nationality, religion, gender or gender identity, sexual orientation, age, or disability.
We welcome applications from all backgrounds and are happy to make reasonable accommodations throughout our hiring process. If you require any adjustments, please let us know.
