Marketing Specialist at IPF Softwares

Marketing Specialist

IPF Softwares
Dar es Salaam
IPF Softwares
Desings & develop and innovate impactful software applications for businesses and initiatives that link people with socio-economic opportunities in Africa.

Responsibilities

Develop, implement, and track marketing plans i.e email, social media, or digital campaigns, and events
Collaborate with other internal teams (e.g. creative,product and sales) to develop and monitor strategic marketing initiatives
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities
Write, proofread, and edit creative and technical content across different mediums
Work with external agencies and vendors to execute marketing programs
Building and maintaining relationships with new and existing customers through prospecting and networking.
Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
Creates marketing and social media campaigns and strategies, including budget planning, and implementation schedules
Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Requirements and skills

Excellent communication and problem-solving skills
Bachelor’s degree in journalism, communications, marketing, or a related field
At least 2 Years of marketing experience (digital and traditional) in a corporate, or agency environment.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Highly organized and detail oriented.
Technology savvy

How to Apply:

Send your CV/Resume and all relevant certificates plus cover letter to [email protected]

Deadline for submitting the application is 18th October, 2022.