Digital Media Specialist Job Opportunity at Miracle Experience

Digital Media Specialist Job Opportunity at Miracle Experience

Position: Digital Media Specialist 

Miracle Experience

Job Description: 

As a Digital Media Specialist, you’ll play a crucial role in managing, creating, and optimizing digital content to enhance our online presence and engage our audience effectively. Here’s a deeper dive into what your responsibilities will entail: 

Content Management: 

– Utilize content management systems (CMS) to update website content, ensuring accuracy, relevance, and freshness. 

– Regularly refresh digital platforms such as social media channels with captivating pictures, videos, and other multimedia content to maintain audience interest and interaction.

• Website content management 
• Managing GMB profiles for all companies (Latest updates, reviews, images, etc)
• Viator, tripadvisor, and any other tourism related sites we manage 
• Uploading free/paid images to shutterstock, unsplash, pexels, freepik, etc. 

Social Media Management: 

• Strategically boost posts through sponsored content to amplify reach, engagement, and conversion on social media platforms.
• Monitor social media analytics to gauge performance and adjust strategies as needed to achieve campaign objectives.

Digital Advertising: 

• Plan, execute, and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive targeted traffic, conversions, and ROI.
• Monitor campaign performance metrics, analyze data insights, and adjust strategies accordingly to maximize campaign effectiveness and efficiency. 
• Collaborate with the marketing team to develop ad creatives, messaging, and targeting strategies that align with campaign objectives and audience segments. 
• Stay updated on industry trends, best practices, and emerging technologies in digital advertising to implement innovative strategies and tactics. 
• Conduct A/B testing and experimentation to refine ad performance and optimize conversion rates. 

Digital Content Creation:

• Craft compelling and informative articles, blog posts, and other written content to educate, entertain, and resonate with our target audience.
• Collaborate with cross-functional teams to develop content that aligns with brand voice, messaging, and marketing goals.

Search Engine Optimization (SEO): 

• Conduct keyword research, analyze website performance metrics, and refine SEO strategies to enhance online discoverability and user experience.
• Implement SEO best practices to optimize digital content for improved search engine visibility, keyword rankings, and organic traffic generation.
• Outreaching to relevant websites and collaborating with them to get backlinks. This has to be done in an appropriate and authentic manner in order to gain quality references.
• Competitor analysis and building a site structure that helps us reach the right audience and provide all the relevant information to them.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in digital content management, creation, and optimization.
• Strong writing and editing skills with a keen eye for detail and creativity.
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) is advantageous.

Apply Now: recruitment@miracleexperience.co.tz

Deadline: 29th May 2024