Digital Marketing Manager, Sales, Performance & Analytics at Equity Bank

Digital Marketing Manager, Sales, Performance & Analytics at Equity Bank

Digital Marketing Manager, Sales, Performance & Analytics

Employer: Equity Bank Tanzania Limited

Position: Digital Marketing Manager, Sales, Performance & Analytics

Department: Marketing & Commercial Growth

Reports To: Head, Brand & Product Marketing

Functional Level: Manager

Industry: Banking, Financial Services & FinTech

Duty Station: Dar es Salaam, Tanzania

Employment Type: Full-Time

Posting Date: August 30, 2026

Application Deadline: September 09, 2026

Role Overview & Key Responsibilities

• The Digital Marketing Manager, Sales, Performance & Analytics leads the development and execution of enterprise-wide digital marketing strategies. The primary focus is driving business growth, accelerating digital sales conversions, optimizing lead generation, and generating measurable return on investment (ROI) across online channels.
• Digital Strategy & Conversion: Formulate integrated digital marketing plans; build conversion funnels for core banking products across digital channels and nationwide branch networks.
• Performance Marketing & Paid Media: Manage search, display, social media, programmatic, and affiliate paid media campaigns to drive customer acquisition and retention.
• Analytics & Funnel Optimization: Monitor conversion funnels, identify drop-off points, conduct SEO/SEM audits, and leverage tools like Google Analytics, Power BI, and Meta Insights.
• Agency & Team Leadership: Supervise Digital Performance Officers, manage external agency relationships, evaluate marketing automation software, and direct creative design resources.
• Budget & Regulatory Compliance: Administer the digital marketing budget effectively while ensuring campaign compliance with Tanzanian laws, financial regulations, and data privacy policies.

Qualifications & Requirements

• Education: Bachelor’s degree or equivalent in Economics, Business Administration, Finance, Marketing, Statistics, or Research.
• Work Experience: Minimum of 4 years of hands-on experience in digital performance marketing or digital sales, preferably within banking, financial services, or telecommunications.
• Technical Mastery: Proven expertise in media buying, multi-channel performance campaign management, lead generation, and analytics platforms (Google Analytics, Power BI, Meta Insights).
• Core Skills: Strategic planning, campaign optimization, conversion rate optimization (CRO), data presentation, budget control, and stakeholder management.

How to Apply

Interested candidates must submit their application materials following these exact guidelines:

Required Application Documents: Combine your cover letter, detailed CV, and copies of academic certificates/testimonials into a SINGLE PDF FILE.

Submission Email: Send your PDF application to [email protected]

Subject Line: Quote Digital Marketing Manager, Sales, Performance & Analytics in the email subject line.

Application Deadline: Wednesday, September 09, 2026

Data Privacy & Equal Opportunity Note: Equity Bank Tanzania Limited is an equal opportunity employer. Personal data submitted will be processed strictly for recruitment purposes in accordance with the Tanzania Data Protection and Privacy Act (Cap 97). Only shortlisted candidates will be contacted.