Consultancy For Designing And Deployment of CSE Digital Learning Mobile Application at UMATI

Consultancy For Designing And Deployment of CSE Digital Learning Mobile Application at UMATI

CONSULTANCY FOR DESIGNING AND DEPLOYMENT OF CSE DIGITAL LEARNING MOBILE APPLICATION 

Implementing Institution: UMATI

1. INTRODUCTION

Chama cha Uzazi na Malezi Bora Tanzania (UMATI) is an autonomous, non-political, non-profit national organization dedicated to advancing Sexual and Reproductive Health (SRH) in Tanzania. Established in 1959, UMATI has played a leading role in providing quality SRHR information, education, advocacy, and services, particularly for adolescents, young people, women, and underserved populations.

As a Member Association of the International Planned Parenthood Federation (IPPF) since 1973, UMATI is part of a global movement committed to ensuring universal access to SRH information and services. Through innovative programming, strategic partnerships, and evidence-based interventions, UMATI continues to champion the realization of sexual and reproductive health and rights for all people without discrimination.

Recognizing the transformative potential of digital technologies, UMATI’s Strategic Plan identifies digital transformation as a key enabler for expanding access to accurate, accessible, and age-appropriate Comprehensive Sexuality Education (CSE). With increasing mobile phone ownership and internet connectivity among adolescents and young people, digital learning platforms present a significant opportunity to enhance SRHR knowledge, strengthen informed decision-making, and promote positive health-seeking behaviors at scale.

Vision: A Tanzania where people are free to choose and exercise their Sexual and Reproductive Health and Rights without discrimination.

Mission: To champion SRHR, and provide information and services targeting the young and underserved.

2. BACKGROUND

Adolescents and young people aged 10–24 years constitute a significant proportion of Tanzania’s population and represent a critical demographic for investments in sexual and reproductive health (SRH). Despite sustained efforts to improve access to youth-friendly SRH information and services, many adolescents and young people continue to encounter significant barriers to obtaining accurate, comprehensive, and age-appropriate sexuality education.

Key challenges include:

• Limited access to reliable SRH information and educational resources.
• Cultural and social norms that discourage open discussion of sexuality and reproductive health.
• Geographic disparities that limit access to quality SRH information and services, particularly in underserved communities.
• Limited opportunities for confidential, youth friendly learning and engagement.
• Inadequate availability of secure, interactive, and user centered digital platforms tailored to the SRH needs of adolescents and young people.

To address these challenges and advance its strategic commitment to digital transformation, UMATI intends to procure the services of a qualified and experienced technology firm to design, develop, test, deploy, and maintain a comprehensive digital Comprehensive Sexuality Education (CSE) learning platform. The solution will comprise a mobile application for end users and a web-based administration system for content management, user administration, monitoring, and reporting.

The proposed platform will provide adolescents and young people with secure, engaging, and evidence based Comprehensive Sexuality Education content that is aligned with Tanzania’s national standards. It will incorporate interactive learning features that promote informed decision making, healthy behaviors, and increased knowledge of sexual and reproductive health.

Designed to serve both in school and out of school adolescents and young people aged 10–24 years, the platform will significantly expand access to quality CSE, particularly for underserved populations. It will also strengthen UMATI’s broader youth engagement strategy by leveraging digital technology to increase the reach, accessibility, effectiveness, and sustainability of its SRH programmes across Tanzania.

3. PROJECT GOAL

To improve access to high-quality, inclusive, age-appropriate, and evidence-based Comprehensive Sexuality Education through an innovative digital platform that empowers young people to make informed decisions regarding their sexual and reproductive health.

4. PROJECT OBJECTIVES

4.1 Overall Objective

To design, develop, deploy, and maintain an integrated digital Comprehensive Sexuality Education platform that enhances SRH knowledge and engagement among adolescents and young people aged 10–24 years in Tanzania.

4.2 Specific Objectives

The platform should:

1. 1. Deliver age-segmented and learner-centered CSE content.
   2. Provide interactive digital learning experiences through multimedia.
   3. Increase youth engagement and retention through a rewards and recognition system.
   4. Facilitate access to youth-friendly SRH services through referral pathways.
   5. Generate real-time analytics and reporting for programme monitoring and decision-making.
   6. Support both online and offline learning environments.
   7. Ensure accessibility, inclusiveness, and safeguarding for all users.
   8. Create a scalable digital platform that can accommodate future expansion and integration.

5. TARGET USERS

The proposed platform shall target:

Primary Users

• Adolescents aged 10–14 years
• Young people aged 15–24 years 

Secondary Users

• Youth Peer Educators.
• Community Health Workers.
• Teachers and facilitators
• Health care providers
• Parents and caregivers
• UMATI programme staff 

Administrative Users

• • UMATI Programme Team
  • Monitoring and Evaluation 
  • Content Administrators
  • System Administrators.

6. SCOPE OF WORK

The selected consultant shall undertake activities necessary to successfully deliver a fully operational digital platform.

The assignment shall include, but not be limited to, the following phases:

Phase I: Identify requirements for Platform 

• User need assessment 
• Facilitate design workshops with youth representatives.
• Review existing CSE materials.
• Produce Technical Requirements Specifications.

Deliverable:

• Inception Report
• Functional Specifications Document

Phase II: User Experience and System Design

The consultant shall:

• • Develop user personal.
  • Design user journeys.
  • Produce wireframes.
  • Produce clickable prototypes.
  • Design mobile and web interfaces.
  • Ensure accessibility standards are incorporated.

The design should be youth-friendly, engaging, and culturally appropriate.

Deliverables:

• UI/UX Design Package
• Prototype Demonstration
• Design Approval Report

Phase III: Application Development

The consultant shall develop:

Mobile Application

The application must be available on:

• Android
• iOS

Web-Based Administration Portal

• Accessible through secure login.

7. FUNCTIONAL REQUIREMENTS

7.1 User Registration and Authentication

Features should include:

• Mobile registration
• Email registration
• OTP verification
• Social login options
• Password recovery
• User profile management

7.2 Learning Management System (LMS)

The application should include:

• Structured learning pathways
• Age-specific content segmentation
• Interactive modules
• Learning progression tracking
• Knowledge assessments
• Personalized recommendations

7.3 Comprehensive Sexuality Education Modules

The platform should accommodate content covering:

• • Human growth and development
  • Puberty and adolescence
  • Gender and gender equality
  • Relationships
  • Communication skills
  • Consent and bodily autonomy
  • Sexual and reproductive health
  • HIV and STI prevention
  • Family planning
  • Menstrual health and hygiene
  • Prevention of gender-based violence
  • Mental health and wellbeing
  • Life skills 

7.4 Multimedia Learning

The platform should support:

• Videos
• Animations
• Infographics
• Interactive storytelling
• Audio content
• Downloadable resources

8. REWARD SYSTEM

A key requirement of this assignment is the development of a robust reward mechanism.

The consultant shall develop a gamification system that includes:

Reward Elements

• Learning points
• Achievement badges
• Digital certificates
• Reward Triggers

Users earn rewards through:

• Module completion
• Quiz completion
• Consistent engagement
• Peer referrals

Incentive Management

The platform should enable UMATI to manage:

• Competitions
• Promotional incentives

The rewards engine should be configurable by administrators.

9. REFERRAL AND SERVICE LINKAGE SYSTEM

The application should include:

• Health Facilities directory
• Youth-Centers directory
• Referral pathways
• Emergency contacts
• Helpline integration-Call centers 

10. MONITORING, ANALYTICS AND REPORTING

The consultant shall develop an analytics dashboard providing:

User Analytics

• Number of users
• Active users
• Geographic distribution
• Age distribution
• Gender distribution

Learning Analytics

• Modules completed
• Learning duration
• Completion rates

Engagement Analytics

• Reward utilization
• Referral 
• User retention
• Most viewed content

Reporting

• Automated reports
• Data export
• Excel export
• PDF export

11. TECHNICAL REQUIREMENTS

The platform shall:

• Be cloud-hosted.
• Support at least 100,000 users.
• Support future scalability.
• Include disaster recovery capabilities.
• Operate under low-bandwidth environments.
• Allow offline access to selected content.
• Include multilingual functionality.
• Support integration with third-party systems.

Preferred technologies should be modern, secure, and open-source where feasible.

12. SAFEGUARDING AND DATA PROTECTION

The consultant shall ensure compliance with:

• UMATI Safeguarding Policy.
• Child Online Protection principles.
• Tanzania Data Protection requirements.
• GDPR-equivalent privacy standards where applicable.

Special consideration shall be given to:

• Users aged 10-17 years.
• Anonymous engagement options.
• Parental consent mechanisms where required.
• Data encryption and secure storage.

13. IMPLEMENTATION TIMELINE

14. CONSULTANT QUALIFICATIONS

The consulting firm must demonstrate:

• • At least 7 years of mobile application development experience.
  • Experience developing education, health, or youth-focused applications.
  • Experience working with NGOs, or development partners.
  • Expertise in Android and iOS development.
  • UI/UX design experience for youth audiences.
  • Data security and cloud hosting expertise.
  • Experience in Tanzania.

15. PROPOSAL SUBMISSION REQUIREMENTS

Interested firms shall submit:

Technical Proposal

• Company profile.
• Understanding of the assignment.
• Proposed methodology.
• Work plan.
• Team composition.
• Similar assignments completed.
• References.

Financial Proposal

Detailed budget including:

• • System design.
  • Development.
  • Testing.
  • Deployment.
  • Training.
  • Maintenance and support.

SCORECARD FOR TECHNICAL AND FINANCIAL PROPOSALS

The proposal will be scored on both technical (methodology) and financial (budget) aspects weighted at 70% and 30% respectively

16. OWNERSHIP OF INTELLECTUAL PROPERTY

All source code, databases, designs, documentation, and intellectual property developed under this assignment shall remain the sole property of UMATI.

17. CONTACT INFORMATION

The application must be submitted to Executive Director at the UMATI HQ by 3rd August   2026 at 5:00PM through this email: [email protected] 

Subject: Proposal for Design, Development, Deployment of CSE digital learning mobile application