Business Analyst – Customer Insights & Lifecycle Management at CRDB Bank

Business Analyst – Customer Insights & Lifecycle Management at CRDB Bank

Business Analyst – Customer Insights & Lifecycle Management

CRDB Bank

Location: Tanzania Head Office

Job Purpose

The Business Analyst – Customer Insights & Lifecycle Management plays a key role in enhancing CRDB Bank’s analytics capabilities to drive customer value and commercial performance across Retail and Corporate Banking. This role combines deep customer analytics with business performance monitoring to deliver actionable insights, support targeted customer lifecycle strategies, and guide data-driven decision-making. The analyst will work closely with business and marketing teams to optimize customer engagement and track performance across products, segments, and channels. Business Analyst – Customer Insights & Lifecycle Management at CRDB Bank

Principle Responsibilities

Customer Base Analytics & Lifecycle Management

• Analyse customer behaviour throughout the lifecycle, from onboarding through to retention and churn.
• Develop segmentation strategies, behavioural clusters, and profiling for targeted engagement.
• Generate customer base extractions and campaign lists for lifecycle marketing activities.
• Collaborate with the Customer Value Management (CVM) team to enable data-driven, personalized marketing campaigns that improve engagement, reduce dormancy, and increase channel usage.

Business Performance Monitoring & Strategic Support

• Track, analyse, and report on performance against strategic and operational targets across Retail and Corporate business units.
• Generate automated dashboards and executive reports using Power BI and other tools to visualize and communicate business performance.
• Conduct root cause analyses to identify key drivers of over/underperformance and suggest corrective actions.
• Actively support budgeting processes and monitor budget adherence and strategic alignment.
• Participate in the formulation, execution, and monitoring of commercial business strategies.

Cross-Functional Analytics and Decision Support

• Provide ad-hoc analysis support for multiple departments across the bank.
• Design and continuously improve reporting systems and workflows to ensure near real-time analytics and timely insight delivery.
• Identify emerging product or operational issues, propose resolutions, and coordinate with key stakeholders for follow-through.

Qualifications Required

• Bachelor’s degree in Economics, Banking, Finance or equivalent from a recognized educational institution
• At least 3 years of experience in business analysis, customer analytics, or commercial performance monitoring.
• Additional training, certifications or knowledge in data science, Artificial Intelligence and Machine Leaning will be advantageous.
• Experience in budgeting, strategic planning, and performance evaluation frameworks.
• Demonstrated ability to work professionally with stakeholders at all organizational levels.
• Deep knowledge of Tanzanian banking and financial services products and systems.
• Strong command of accounting principles and financial regulations.
• Excellent analytical and problem-solving abilities; capable of translating data into insights.
• Proficiency in SQL, Oracle, Python, and ETL processes; familiarity with AI and data science tools is a plus.
• Expertise in business intelligence tools (e.g., Power BI, Tableau) and advanced Excel usage.
• Skilled in writing executive-level reports and presenting to senior stakeholders.
• Excellent interpersonal, stakeholder management, and cross-functional collaboration skills.
• Ability to explain technical information clearly to non-technical audiences.
• Strong attention to detail, with a proactive and results-oriented mindset.

CRDB Commitment

CRDB Bank is dedicated to upholding Sustainability and ESG practices and encourage applicants who share this commitment. The Bank also promotes an inclusive workplace, hence applications from women and individual with disabilities are encouraged.

It is important to note that CRDB Bank does not charge any fees for the application or recruitment process, and any requests for payment should be disregarded as they do not represent the bank’s practices.Career opportunities

Only Shortlisted Candidates will be Contacted.

Deadline: 2025-08-03

Employment Terms: PERMANENT

How to Apply:

CLICK HERE TO APPLY