Marketing Executive Job Vacancy at Skill UP Advisory

Marketing Executive Job Vacancy at Skill UP Advisory

Marketing Executive

Skill UP Advisory 

Location: Dar es Salaam, Tanzania

Position Summary

The Marketing Executive will drive business growth and revenue by identifying and securing clients, developing and executing e-commerce sales and marketing strategies, and enhancing brand awareness.

This role includes digital marketing, social media management, content creation, graphic design, and direct marketing to expand the company’s reach and boost customer engagement.

Key Duties and Responsibilities

Marketing Strategy Development & Implementation

Develop and implement marketing strategies to enhance brand awareness and meet growth targets.
Create cost-effective marketing plans targeting corporations, NGOs, embassies, and the community.
Conduct market research to identify trends, analyze competitors, and understand customer needs.
Collaborate with clinical staff to organize health talks and events that improve visibility.

Digital Marketing & E-Commerce Management

Develop and manage e-commerce strategy, including website design, content, and user experience.
Manage social media platforms with engaging, clinician-supported content.
Execute and optimize digital marketing campaigns using analytics.
Oversee email marketing, SMS, and mass communications.

Graphic Design & Print Marketing

Design graphic adverts and schedule campaigns within budget across print and digital channels.
Coordinate with printers and marketing firms to produce promotional materials.
Manage relationships with advertising agencies and place print ads in targeted publications.

Client Relationship & Business Development

Build strong relationships with key decision-makers in companies, NGOs, and embassies.
Promote the health facility’s services through visits and participation in corporate events.
Secure partnerships and sponsorships to boost brand presence.

Event Management & Sponsorship

Identify and participate in relevant events for brand promotion.
Organize internal and external events to support marketing objectives and community engagement.

Public Relations & Media Engagement

Work with media outlets to secure coverage for facility events and campaigns.
Develop media relations strategies to enhance public visibility.
Launch marketing campaigns responsive to current health issues.

Reporting & Analytics

Prepare monthly marketing and client acquisition reports for internal meetings.

Other Duties

Support front desk operations when needed.
Perform additional duties as assigned to ensure smooth marketing department operations.

Key Performance Indicators (KPIs)

Client acquisition and retention.
Increased brand awareness and engagement.
Alignment of marketing strategies with business goals and patient needs.

Skills & Qualifications

Skills:

Excellent written and spoken English and Kiswahili.
Proficiency with graphic design tools (Adobe Photoshop, Illustrator, Canva).
Experience in website design and management, preferably on Wix.
Strong social media marketing and content creation skills.

Qualifications:

Higher Education in Marketing, Mass Media, Public Relations, or related fields.

Experience:

4-6 years in a similar marketing role.
Experience with website development, SEO, and e-commerce.
Prior experience in healthcare or related sectors preferred.
Strong knowledge of Dar es Salaam’s business, NGO, and community landscape.
Familiarity with advertising companies in Dar es Salaam.
Proven track record in digital marketing, business development, and client management.

How to Apply

Email your CV to: [email protected]

Subject Line: Marketing Executive Application

Deadline: 12th August 2025