Digital Marketing Officer Job Opportunity at VisionFund

Digital Marketing Officer Job Opportunity at VisionFund

Position: Digital Marketing Officer 

Company: VisionFund Microfinance

Location: Arusha

VisionFund Tanzania Microfinance Bank Ltd (VFT MFB) formerly known as SEDA is a fast growing and reputable Micro Finance Bank (MFB), has a loan book of more than TZs. 44 billion and more than 60,000 customer base, more that 5,000 of them being small holder farmers. VFT-MFB is seeking to employ a dynamic and committed Tanzanian young men & women who have passion for people’s economic development to fill in the vacant position detailed here below;

Work Reference No. 19/24Job opportunities

Position: Digital Marketing Officer

Reporting to: Marketing and Communication Manager

Alternate (Administrative reporting line): Head of Business Development & Innovation

Responsibility:

• To maintain and constantly update all digital platforms that reflect the needs of the VFT Microfinance Bank Ltd and Group.
• Push product communication and campaigns, which supports the business of both the country and the VFT International – liaise with VFT Global on best digital communication arrangements for brand visibility.
• Work on showcasing VFT impact to the community via the microfinance business
• Project the brand positively and effectively in the digital space
• A website coordinator works as an administrator to develop websites, managing content, maintaining web design and answering visitors’ questions.
• Improve the page with Impact landing page, Blog to share financial inclusion, bancassurance and other products communication.
• Good attention to detail, creativity and knowledge of information technology are all highly sought-after qualities in a website coordinator.

Main tasks:

• Create specific Product Marketing plans for VFT products and services such as savings accounts, loans,
• Bancassurance services etc. and execute them in conjunction with the Products & Business Units.
• Ensure all the current social media handles for VFT are secured and verified
• Attend to any other assignment as assigned by the Supervisor.
• Proper Filing for all statements, Outgoing TTs for future references.
• Develop and execute Internal Communications Campaigns driven by digital platforms
• Work on user interface branding for all the digital transaction channels (Mobile app, USSD, partner payment systems, internet banking etc)
• Writing and editing content. Work with Business Units to develop appropriate marketing content for both existing and new products/services applicable to local operating environment
• Designing webpage layout and deciding how site’s content will be delivered to the Internet.
• Testing different browsers and ensuring people with different computers can access a website to increase traffic on the website
• Drive Digital Marketing Activations for business acquisition and revenue generation
• Scan the market for opportunities to leverage the VFT Microfinance Bank Ltd Bank Brand visibility and awareness in the digital space.
• Support the Call Centre team – integrate the activities with the social media and website, make it easy for call Centre to answer all the customer queries
• To track all the VFT brand mentions to maximize the visibility
• Support in developing and executing Marketing strategy, budget, policies, and procedures for the smooth operation of the department
• Work on HR creatives and other units graphic creatives to communicate bank’s brand

Requirements

• Bachelor’s degree in Marketing, Business, or any related field.
• 2+ years of working experience in digital marketing especially in the financial industry.
• Exposure to multi-faceted, strategic marketing responsibilities a plus.
• Highly motivated, organized, self-starter who thrives in a fast-paced environment.
• Be able to work under pressure and prioritize accordingly.
• Best in creative writing and storytelling.
• Strong analytical skills and data-driven thinking.
• Growth-minded, lateral thinker, eager to learn so that he improves overall marketing executions.
• A better understanding of multimedia designs.
• Basic understanding of creative application and website management
• Knowledge of using Google Ads, Facebook Ads, insta Ads, and LinkedIn Ads
• Solid experience of using website analytics tools (e.g., Google Analytics, Search Console and Tag Manager).

Other attributes:

• Drive for results.
• Ability to challenge at all levels and not be easily influenced.
• Problem solving/decision making.
• Team player/flexibility.
• Presentation skills.
• Business awareness.
• Project management.
• About our working environment & organization culture:

VisionFund Tanzania Microfinance Bank has a calm and harmonious working environment where staffs are highly valued. Good work is recognized and rewarded accordingly and there is an opportunity to grow professionally and spiritually.

VisionFund Tanzania Microfinance Bank takes our Safeguarding responsibilities seriously and is committed to providing an environment that is safe from harm or abuse for adults, including clients, as well as children. Candidates will undergo criminal record and background/ reference check prior to employment.

Female applicants are particularly encouraged to apply

Digital Marketing Officer Job Opportunity at VisionFund

Mode of Application:

Interested and suitably qualified individuals should;

Forward their application letter, attaching certified copies of their academic and
professional certificates, detailed CV’s with three referees and National ID to: [email protected]

All applications should be addressed to;

The Chief Executive Officer,

VisionFund Tanzania Microfinance Bank Limited

P.O. Box 1546,

Arusha, TANZANIA.

The position should be the subject of the email application.
The deadline for the application is on 28th December, 2024.
N.B. Only short-listed candidates will be contacted.

Disclaimer

VisionFund Tanzania Microfinance Bank would like to inform the general public that it has not engaged any consultant/agent to conduct recruitment on its behalf.

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