Digital and Performance Marketing Manager Job Vacancy at Mixx by Yas

Digital and Performance Marketing Manager Job Vacancy at Mixx by Yas

Digital and Performance Marketing Manager

Mixx by Yas 

Location: Dar es Salaam

Requirements

• Bachelor Degree in Marketing & Communication, Business administration or related field
  3–7+ years in digital and performance marketing, preferably in digital-first and fast paced businesses
  Dar es Salaam

Core responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall brand and business objectives.
• Drive digital acquisition, activation, retention, and monetization goals across all paid, organic, and owned channels.
• Plan and oversee monthly and quarterly campaigns, defining clear KPIs, channel mix, and funnel priorities.
• Manage performance marketing across Google, Meta, and other platforms to maximize ROI and achieve growth targets.
• Monitor and optimize campaign performance through data-driven decisions, A/B testing, and cost efficiency measures.
• Ensure accurate tracking and attribution across web, app, and paid media using GAA, MMPs, pixels, and event tracking systems.
• Build and maintain performance dashboards, delivering actionable weekly and monthly reports on digital KPIs.
• Optimize the entire digital funnel—awareness to retention—by identifying drop-off points and improving user experience.
• Collaborate with creative teams to ensure paid and organic content aligns with brand strategy and performance insights.
• Lead agency relationships through regular reviews, feedback, and accountability to KPIs, timelines, and quality standards.
• Train internal teams on performance marketing best practices and develop SOPs, playbooks, and process documentation.
• Stay updated on new digital trends, tools, and platform innovations to continually enhance strategy and execution.

Core competencies

• Data-driven and business-minded
• Brand minded and creative
• Curious, experimental and adaptive
• Clear communicator
• Strong leader and collaborative team player
• Results-oriented and accountable

At Mixx, we believe that diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive and stimulating professional environment for everyone.

Joining Mixx by yas means becoming part of a fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries. You will be working in a fast-growing company fintech company driven by a culture of innovation, agility and impact. Our young, passionate and ambitious teams are shaping the financial services of tomorrow every day.

If this description corresponds to you, grow with us by applying before February 3, 2026.

How to Apply:

CLICK HERE TO APPLY