Assistant Manager – Branding, BTL & Events Vacancy at Exim Bank

Assistant Manager – Branding, BTL & Events Vacancy at Exim Bank Full Time

Dar es Salaam

Exim Bank Tanzania

Exim Bank (Tanzania), is a commercial bank in Tanzania

REPORTING TO: Head — Marketing & Communication.

DEPARTMENT: Marketing

REGION: Dar es Salaam

HOURS OF WORK:

8am – 5pm Monday to Friday. Additional hours as required by workload.

PURPOSE OF JOB:

The purpose of this role is to enhance the bank’s brand image, increase customer engagement, and support business goals through strategic branding initiatives, BTL campaigns, and events management. This role drives brand presence, fosters customer loyalty, and contributes to the bank’s growth and success.

RESPONSIBILITIES:

»» Brand Strategy and Management:

i. Develop and implement comprehensive brand strategies aligned with the bank’s overall vision and objectives.

ii. Oversee the execution of brand guidelines across various channels and touchpoints, ensuring consistent messaging and visual identity.

iii. Monitor market trends, competitor activities, and customer feedback to continuously improve and evolve the bank’s brand positioning.

·») Below the Line (BTL) Campaigns:

i. Plan, execute, and optimize below the line marketing campaigns to drive customer acquisition, engagement, and retention.

ii. Collaborate with internal stakeholders, such as product teams, sales, and customer service, to develop targeted BTL campaigns that align with business objectives.

iii. Track and analyze campaign performance metrics, making data-driven recommendations for optimization and future campaigns.

»» Events Management:

i. Manage the planning, coordination, and execution of various bank-sponsored events, including seminars, conferences, product launches, and client appreciation events.
ii. Collaborate with internal teams, external vendors, and event partners to ensure seamless event logistics, branding, and messaging.

iii. Monitor event outcomes, measure ROI, and provide post-event analysis and recommendations for future event strategies.

»» Team Leadership and Collaboration:

i. Lead a team of branding and campaign professionals, providing guidance, support, and mentorship to achieve departmental goals.

ii. Foster a collaborative and inclusive work environment, promoting teamwork, creativity, and innovation.

iii. Collaborate with cross-functional teams, including marketing, sales, and corporate communications, to align branding and campaign efforts with overall marketing initiatives,

»») Budgeting and Reporting:

i. Develop and manage budgets for branding, BTL campaigns, and events, ensuring efficient allocation of resources.

ii. Prepare regular reports and presentations on campaign performance, brand metrics, and event outcomes for senior management and stakeholders.

PREFERRED SKILLS, QUALIFICATIONS, AND QUALITIES

• Bachelor’s degree in marketing, business administration, or a related field. A master’s degree is a plus.
• Proven experience (4+ years) in branding, marketing campaigns, and events management, preferably in the financial services industry.
• Strong understanding of brand strategy, brand management, and positioning.
• Demonstrated experience in planning and executing below the line marketing campaigns.
• Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Strong leadership and team management abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to leverage data for campaign optimization and decision-making.
• Proficiency in marketing tools and platforms, such as CRM systems, marketing automation software, and social media management tools.

How to Apply :

Please send your application to: hrrecruit@eximbank.co.tz

Applications are to be sent with the subject being: Assistant Manager – Branding, BTL & Events.

NB: Only short – listed candidates will be contacted

Application deadline:- 11th July 2023