Content Manager – Social Media Platforms at Diamond Trust Bank Limited

Diamond Trust Bank (DTB) Tanzania

Content Manager – Social Media Platforms at Diamond Trust Bank Limited

JOB TITLE: Content Manager – Social Media Platforms

Job Purpose

Working under Head of Communications, the incumbent will be responsible in managing content for the bank’s social media platforms [Facebook, Instagram, LinkedIn and Twitter] in view of enhancing interaction with the bank customers and fanbase following and engagement.

Requirements

• Responsible for developing industry relevant concepts and creatives covering the banks products and services suite for publication in the bank’s social media platforms.
• Monitoring the traffic in the social media platforms and advice on a desired communication direction that enhances communication with bank customers.
• Conduct market research and analysis on digital communication landscape in view of growing fanbase, engagements rates and positive customer interactions.
• Drive new opportunities for balance sheet growth by generating sales leads in the social media platforms.
• Prepare monthly reports to the management on the activities and trends of information flowing across the official social media platforms.
• Hands on experience in creatives development [photography/videography].

Key Responsibilities

• Managing content for the bank’s social media platforms [Facebook, Instagram, LinkedIn and Twitter] in view of enhancing interaction with the bank customers and fanbase following and engagement.

Qualifications

• Degree in communications or any other relevant field of study will be considered

Work Experience

• Experience of not less than 2 years in management of social media handles and content development.
• Strong command in written and spoken English langua
• Basic skills in navigating adobe suites in development of graphics is essential.

Personal Competencies

• A passionate social media enthusiast.
• Understanding of the social media management tools.
• Basic skills in navigating creatives development tools.
• Strong evaluation, communication and reporting skills.
• Ability to build relationships and network easily.

APPLICATION INSTRUCTIONS

Applications should be submitted to [email protected] on or before 22nd June 2023. Only shortlisted candidates will be contacted.